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It's no secret that one of the best ways to get traffic online is to trade links with other related websites. Not only does this help you get targeted traffic, but it helps with your search engine optimization as well.
Well, there's a right way to link exchange and a wrong way, if you want the most out of your linking, then be sure to follow these 7 steps:
1. Develop a spreadsheet file (in Excel) and create the following columns:
Website URL
E-mail
Contact Name
Website PR (we'll talk about how to figure this out in a minute)
Contact 1
Response to Contact 1
Contact 2
Response to Contact 2
Contact 3
Response to Contact 3
2. Finding a Website's PR:
Go to Google and download the free toolbar. This toolbar has a feature on it that will tell you the PR for any website you visit. If you plan on optimizing your website for search engines, this tool is a MUST.
3. Choosing websites to link to:
Go to any search engine and start typing in keywords for which you'd like to rank highly. Visit each website and add them to your excel file. Once you hit 50 websites, spend some time contacting them. We recommend contacting each website personally and not using any automated software (it's very easy to see when someone uses software). There are many programs out there that will do a mass link exchange mailing, but we strongly advise you NOT to use them (at least in the beginning). These programs can get you in a lot of trouble with SPAM laws. Also, if each email is personal, you are MUCH more likely to get a link back.
4. Write your contact email:
ake sure to address the email to someone specific. Always insert some details that you enjoyed about the site. It's evidence that you actually visited the site and made a conscious decision to link to it. Briefly introduce your website, and send them the URL of your link to their site. Finally, ask for a link back to your site. TIP: Give them specific directions on how to link back to you, what keywords to use, and what URL to link to. It always helps to give them the exact HTML coding that they would need.
5. Respond to replies:
If you get an acceptance of your offer: Thank them, and add them to a separate Excel file. This will become a list of people you will constantly stay in touch with (to submit articles, free viral reports, etc.). Register the reply in your "Reply to Contact 1" section. This way you will know NOT to send a follow-up email. If the person rejects your offer: Add that note to your Excel file so that you don't contact them again. A good technique is to highlight that entire row with a red highlighter so there's no danger of a mistake. If you get no reply: Follow step 6.
6. Send follow-up e-mails:
Wait one week to follow-up with those who have not replied. This is the second contact. In this e-mail, state that you wrote to them the prior week. Rephrase the email to keep it fresh. Wait for replies, then repeat Step 5. Do not contact a "no-reply" website a third time unless you have a very good reason to.
7. Find more web sites:
After finishing your initial batch of 50, repeat the process for another 50. Once you begin getting incoming links, you will slowly start seeing similar "link exchange requests" coming to you. This will decrease your leg work. There you have it, those are the 7 simple steps to starting an effective link exchanging campaign.
Remember, a small percentage actually accept and respond, that's OK.
** The trick to getting lots of links is to send lots of requests so make this a daily habit.
Related Links:
7 Steps To Running a Killer Link Exchanging Campaign
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Search Engine Optimization (SEO) Part II
The previous post of Search Engines Optimization (Part 1), I talked about submission to search engines. This post will will about "feeding" the search engines.
How To Feed the Search Engines?
Feed the search engines do not mean that you use FeedBuner, FeedBlitz or other RSS Feed services. Feed here means that you create new contents and original contents everyday. This is because search engines like contents very much and search engines like frequently updated sites. So, please do it as often as possible.
Creating Contents:
Creating contents is a tough thing to do everyday especially when you are out of ideas. Personally, I also face this problem to create new contents everyday. The way I use is to think for a keyword and then use mind mapping.
Mind mapping help a lot to create contents. It is very useful. So, when you are out of ideas, you can use mind mapping too.
Create a lot of contents to your blog with 100 posts for a start. Then, set a higher target to achieve. For example, you can set 500 posts or 1000 posts to achieve. With a lot of posts, it will not be hard to get to the top of the search engines.
Check the top blogs at the links below, all of the blogs are optimized with a lot of posts.
Search Engine Optimization (SEO) Part I
Search engines optimization is a very important part to get more traffic to your site. Search engines optimization is often called SEO. SEO is the way to get your site listed in the search engines and this is a very effective way to get traffic very fast for your site.
SEO can get your site listed but if you can't get your site listed in the first page of the search engines, your site will not get a lot of traffic. The first step to SEO is to submit your site to major search engines.
Submission to major search engines can be done manually or using websites offering submission services to automate it.
You can use the following links to submit your sites.
Manual Submission:
You can submit manually by doing some searches in Google, Yahoo, MSN, AltaVista and so on.
For manual submission to:
Google:
http://www.google.com/addurl/
Yahoo:
http://search.yahoo.com/info/submit.html
MSN:
http://search.msn.com.sg/docs/submit.aspx
Automated submissions:
The free services that I use is called SubmitExpress. The website offer free services to submit your site to a lot of serach engines directories. If you are interested, you can use the link below:
http://www.submitexpress.com/